As Bank of America’s sports partnerships grew, there was a need for a place on the site to house content for each of their partners. Through the creation of rich landing pages, we created one default page with 6 variants, which allows us to highlight sport-specific content, while also highlighting the broader sports initiatives.

By building these pages using dynamic containers and experience fragments that span across all variants, we built a large sports ecosystem on Bank’s site. With that level of interdependency between pages, there needs to be a robust QA and content publishing process, which I have been lucky enough to spearhead. These pages have taught me the value of a defined process, clear communication, and the ability to problem-solve when unexpected challenges arise in production.

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Agency: Digitas/GroupeConnect

Client: Bank of America