My first big project for Bank of America was for the 2025 Bank of America Chicago Marathon. With a goal of beating donations from 2024, we needed a site experience that streamlined highlighted runner information and encouraged users to donate. In collaboration with a stellar XD team, we set up the main landing page for the multi-million dollar campaign to drive to. On top of this, we used Adobe Target to load runner modals based on specific query strings that were linked in runner-specific creative. The output was a beautifully designed and interactive campaign page.

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Agency: Digitas

Client: Bank of America